Summer 2025 Through ZIDIA’s Eyes: Season Highlights and Inspiration from Your Makeup Looks
This summer, we were once again convinced of how talented and inspired the makeup artists in our community are. Throughout the warm months, we carefully followed the @zidia_official tags on Instagram and collected the best work by the girls who impress with their creativity, attention to detail, and ability to create true masterpieces on the face.
Summer 2025 became a season of experimentation, lightness, and bold makeup accents. Makeup artists showed that you can be delicate, natural, bright, or mysterious—and that each look can express uniqueness. We have prepared a short digest of the trends that appeared most often in your work and certainly deserve special attention.
@mazankamua / @satsyk_makeup / @anastasiia.makeup
▸Freckled Makeup
Naturalness and freshness are always associated with summer. Makeup artists skillfully emphasized natural beauty by adding subtle faux freckles or highlighting real ones. This makeup looks playful, as if after long walks in the sun. It is a case where imperfection becomes art and the look conveys a sense of freedom.
@manko__nastya / @anastasiia.makeup / @satsyk_makeup
▸Nude Makeup
A summer favorite that always remains relevant. This season’s nude looks were defined by lightweight textures, glowing skin, and maximum naturalness. Makeup artists focused on an even complexion, soft contouring, and delicate lip shades. It is makeup that works both for everyday wear and romantic evenings.
@anishchenkonastya / @smilyva.mua / @nikki___makeup / @krasa_studio
▸Bold Makeup
Summer is a time for color and boldness, and this is beautifully reflected in your work. Neon shades, colorful accents on the eyes, and unexpected color combinations all became true symbols of summer 2025. This kind of makeup always draws attention, energizes, and lets you bring your boldest fantasies to life.
@smilyva.mua / @lapina.mua / @tutushka_makeup
▸Winged Eyeliner
A classic that never goes out of style. This summer, winged eyeliner came in many variations, from thin and precise to bold and graphic. Some makeup artists chose colorful eyeliners, while others experimented with shapes. Whatever the style, winged eyeliner remains a symbol of elegance and highlights individuality.
@anishchenkonastya
▸Rhinestones and Beads
An accent that adds a special touch of glamour to makeup and transforms any look into a work of art. This summer, they appeared in the most diverse variations: from delicate individual accents to bold compositions that completely replace eyeshadow or eyeliner. Some artists chose transparent rhinestones for a subtle glow, while others used colorful beads to create an artistic effect. In any interpretation, this makeup looks bright and creative and commands maximum attention.
@krasa_studio__
▸Lower Wing
A bold trend that immediately draws the eye and adds unexpected expressiveness to a look. This summer, makeup artists increasingly focused on the lower eyelid—from thin, delicate lines to intense graphic variations. Some created a classic black outline, while others experimented with colored eyeliners or metallic shades. In any interpretation, the lower wing looks unconventional and gives makeup a modern edge.
@valeria.gusarova.beauty / @bodak.anhelina / @lapina.mua
We sincerely thank all the makeup artists who shared their incredible ZIDIA creations this summer, tagged us, and inspired us with their creativity. Thanks to you, we can create selections that reflect the season’s brightest trends and show just how versatile modern makeup can be. You are our greatest motivation to grow, move forward, and prove every day that beauty has no limits.
If you would also like to be featured in this section, you need to:
▸ tag us in your Instagram posts;
▸ and use the hashtag #надихаємосяразомізZIDIA
We believe that each of your creations is a small work of art that deserves attention and recognition. That’s why we want to thank you once again for your creativity, inspiration, and love of makeup.
And, of course, we have a little surprise for you—a gift box from ZIDIA featuring our bestsellers 🎁
👉🏻 write a comment under this article 👇🏻 (don’t forget to include your username so we can find you)
👉🏻 leave a + under the Season Top: 2025 summer post on Instagram @zidia_official
👉🏻 wait for the Story featuring the winner
This is our way of saying “thank you” and bringing a little extra beauty into your life.
*we will announce the results in Stories on 09.10.25
13 thoughts on “TOP SEASON: 2025 SUMMER”
anna_safonikk
Неймовірні роботи🥰
Цікава стаття, ще не знайома з вашим брендом, надіюсь буде можливість спробувати ваші продукти ☺️
krupska_viktoria
Zidia-це любов з першого знайомства,обожнюю Ваші вії та клей !🫶🌹🤗
Ірина Усатюк
krasa_studio__
Дуже цікава та інформативна стаття 👏 Мені неймовірно приємно бачити серед неї й свої роботи 🤍 Ваш бренд завжди надихає своєю естетикою та професійністю!
0le4kka
Гарним макіяжем можна підкреслити природну красу, створити виразний образ і підняти настрій.
SMILYVA.MUA
Обожнюю ваш бренд, я з вами від початку карʼєри ❤️ продовжую користуватися і радити учням. Неймовірно приємно було побачити свої роботи на заставці та у статті 🫶🏻🫶🏻🫶🏻 ви 🔝